THE MOST PROFESSIONAL EVOO COMPETITION IN JAPAN IS NOW ACCEPTING SUBMISSIONS FOR ITS 11th EDITION!

The 11th edition of the Japan Olive Oil Prize will be held in Tokyo in April 2023.
After 2 years apart, the 2023 edition will mark the return of our judges in attendance in Tokyo. All samples are strictly blind tasted, taking in particular account the differences between Northern and Southern hemispheres in the final evaluation.

JOOP provides producers from all over the world with a unique opportunity to increase their brand awareness in the Japanese market, get noticed by local importers, and be promoted to consumers thanks to the many promotional activities, events, and seminars we organize every year.

If you have applied and are worried about your sample, please inquire with us. We have allowed enough time for all packages to arrive safely. Our judges and the JOOP team are here to fully support your journey into Japan and Asia.

TOKYO
JAPAN

2023
APRIL

REGISTER HERE

WHAT IS JOOP

Japan Olive Oil Prize is an international contest based in Tokyo, Japan that aims at promoting quality extra-virgin olive oils of all origins.

Since its establishment in 2013, JOOP has been strongly committed to helping producers of high-quality EVOO get exposed to potential commercial partners in Japan, while at the same time educating Japanese consumers on how to choose a product of quality versus a commercial product. We are proud that JOOP has grown to be recognized as the most professional EVOO competition in Japan, which is the leading country in Asia for the consumption of EVOO.

OUR VALUES

Quality:
When it comes to olive oil, we do not compromise and only aim for the best. Our board of jurors comprises some of the most qualified experts in the world, and our educational and promotional activities involve top-notch guests, influencers, and the most prestigious media in the field. We constantly make sure that JOOP is synonymous with excellence and reliability.

Fairness:
Our board of jurors from seven different countries guarantees a fair and unbiased evaluation of the participating EVOOs. The oils are selected based on blind tasting procedures in full accordance with EU regulations.

Innovation:
At JOOP we always strive for new ideas. The Japanese consumer is known to be extremely sophisticated and demanding when it comes to details and the aesthetics of the product. That inspired us to launch in 2020 the JOOP Design Award: an exclusive contest where the design, from the logo to the packaging of the bottles, is the protagonist.

OUR MISSION

Our mission is to make sure that the efforts of genuinely passionate and proudly committed producers of high-quality EVOO are rewarded by being correctly introduced in the Japanese market, both at import and distribution levels. At the same time, we are fully committed to educating the Japanese consumer through masterclasses, seminars, and promotional events all year round.