PROMOTIONAL ACTIVITIES

With tons of promotional events organized every year, we make sure that awarded EVOO get the right exposure in the Japanese market. Winners have their oils featured in some of the most renowned B2B and B2C events

2023 EVENTS

TASTING SEMINAR OF TUNISIAN EVOOS

APRIL 4th, 2023

Tasting seminar of a selection of the winning oils from Tunisia to F&B operators at the Embassy of Tunisia in Tokyo.

TASTING SEMINAR OF GREEK EVOOS

APRIL 4th, 2023

Tasting seminar of a selection of the winning oils from Greece to F&B operators in collaboration with the Embassy of Greece in Tokyo.

TASTING SEMINAR OF ITALIAN EVOOS

APRIL 4th, 2023

Private tasting seminar of a selection of the winning oils from Italy.

JOOP DAY

APRIL 7th

On April 7th, 2023 JOOP opens its doors to all EVOO lovers for a full day of golden wonders. Starting from 11 at the Toyo Kitchen Showroom in Omotesando, JOOPY will make sure to give you the most comprehensive tour of the EVOO universe.

Program

• Meet the 12 jurors from 8 Countries
• 4 Masterclasses by international top experts
REGISTER HERE →
• Taste the real cuisine of North Africa, Spain, Greece, Turkey, Italy and enjoy matching it with different EVOOs
• 11th JOOP Award Ceremony
• 4th JOOP DESIGN AWARD Ceremony

STAY UP TO DATE WITH OUR LATEST PROMOTIONAL ACTIVITIES!

PAST EVENTS

Seminar at Hattori Nutrition College

JULY 1st, 2023

JOOP took part in a seminar about the marriage between food and EVOO, held by the prestigious Hattori Nutrition College. Participants had the chance to taste and discover some of JOOP 2023’s winning EVOOs!

JOOP DAY

APRIL 7th, 2023

On the occasion of the 11th Award Ceremony, JOOP held a one-day event with seminars, tastings, EVOO-food matchings, and the possibility to purchase the best oils of JOOP 2022.

JOOP TASTING

APRIL 3rd – 6th, 2023

With 538 participating EVOOs, it was an intense week of tasting for our 9 Panelists!

TOKYO GIFT SHOW

FEBRUARY 17th, 2023

The winning oils of the JAPAN DESIGN AWARD 2022 have been presented to buyers at the Tokyo Gift Show, the largest Japanese trade show for gifting.

JOOP OPEN DAY

JUNE 30th, 2022

Display and guided tasting of the Best of Country, Best in Class, and Gold winners of 2022 to F&B importers, distributors, Chefs, and media (50 visitors).

FOODEX TRADE SHOW

MARCH 10th, 2022

Display and tasting to F&B importers and distributors of the 2022 winning Italian oils at the FOODEX Trade Show with a dedicated booth within the Italian Pavilion.

EDUCATIONAL PROGRAM 2022

Seminars and masterclasses targeting future chefs to be at some of Japan’s top culinary schools: Hattori Culinary School (Oct 7th, Nov 18th 2022), Tokyo Culinary and Confectionery Arts Academy (October 31st, 2022)

MEDIET JAPAN 2022

A selection of the winners of 2022 has been featured in the second edition of MeDiet Japan by celebrity chefs Daniele Rossi and Chef Ropia. MeDiet Japan is a yearly roundtable on the Mediterranean Diet and a Healthy Lifestyle featuring international experts from the medical, ho.re.ca, scientific and sport world.  www.mediet.jp

ITALIA, AMORE MIO!

EVOO promotional corner at the biggest Italian Festival in Japan “Italia, Amore Mio!” (50k visitors) featuring talk shows from the stage, cooking shows, and presentations over two days.

DEPARTMENT STORE PROMOTION

Participation in the national (weekly) fairs of some among the largest department stores in Japan: Hankyu (Osaka) and Mitsukoshi Isetan (Tokyo)

PAIRING EVENTS

Pairing events for the winning oils with recipes prepared by top chefs in Japan (cuisine ranging from Japanese to French, Italian, Mediterranean and beyond)

EVOO TASTING SESSIONS

Tasting sessions for Chefs, F&B operators, consumers throughout the year by our Japanese and international judges