PROMOTIONAL ACTIVITIES
With tons of promotional events organized every year, we make sure that awarded EVOO get the right exposure in the Japanese market. Winners have their oils featured in some of the most renowned B2B and B2C events.
STAY UP TO DATE WITH OUR LATEST PROMOTIONAL ACTIVITIES!
2026 EVENTS
JOOP OPEN DAY 2026 TOKYO
May 20th, 2026
We opened our doors once again to Japanese importers, distributors, and media for an exclusive tasting experience of JOOP 2026’s finest oils. Participants had the opportunity to discover and taste all Gold Prize winners and above. By scanning the QR code on each bottle, importers and distributors accessed the full profile of every oil and producer behind it, opening direct lines of communication and turning every tasting into a potential new partnership.
EVOO SEMINAR FOR FAMILIES AT MUKOGAOKA ACADEMY
May 17th, 2026
In this seminar, we introduced Japanese families to the many health benefits of extra virgin olive oil, followed by a guided tasting of some of the JOOP award-winning EVOOs. Our mission is clear: helping more and more Japanese consumers discover how to recognize, choose and enjoy true quality olive oil in their everyday cooking.
JOOP AWARD CEREMONY 2026
April 17th, 2026
We announced the winners of JOOP 2026 in front of more than 100 among Japanese media representatives, importers, and ambassadors from many participating countries. The event could be followed Live on our Instagram page. After the ceremony, the importers had the opportunity to taste a selection of the winning EVOOs.
FOODEX 2026
March 10th-13th, 2026
We exhibited at FOODEX Japan — Asia’s largest annual food and beverage trade show — with our own booth, showcasing the top 150 EVOOs from JOOP 2025 for importers to discover!
HIBIYA MIDTOWN FOOD COURT
February 1st-March 1st, 2026
From February 1st to March 1st, in the food court of Hibiya Midtown’s, a very popular shopping and entertainment complex in the heart of the city, 6 restaurants are each featuring a special dish made with a Gold-prized EVOO from JOOP 2025.
PAST EVENTS
JOOP SEMINAR AT TSUJI CULINARY INSTITUTE OSAKA
September 1st, 2025
Our educational mission took us to the prestigious Tsuji Culinary Institute Osaka, where our esteemed juror Miciyo Yamada delivered an insightful seminar on the benefits and versatile uses of extra virgin olive oil. Students learned about EVOO’s remarkable properties and how to incorporate it into their culinary creations.
JOOP OPEN DAY 2025
June 30th, 2025
We opened our doors to dozens of Japanese importers, distributors, and media for an exclusive tasting experience of JOOP 2025 ‘s finest oils. Participants enjoyed an exclusive premium tasting of all JOOP 2025 Gold Prize winners and above, with interactive QR codes revealing detailed evoo descriptions, producer stories and tasting notes.
JOOP AWARD CEREMONY 2025
June 13th, 2025
We announced the winners of JOOP 2025 in front of Japanese media representatives, importers, and the Ambassadors of many of the participating countries. The event could be followed Live on our Instagram page. After the ceremony, the importers had the opportunity to taste a selection of the winning EVOOs.
FOODEX JAPAN 2025
March 11th-14th, 2025
We took part in Foodex Japan, Asia’s premier international food and beverage exhibition. For four days, we showcased the award-winning EVOOs that received Gold Prize or higher distinctions in JOOP 2024 to Japanese buyers and distributors visiting our stand.
Seminar at ACCI Gusto Tokyo
November 28th, 2024
We took part in the 13th edition of ACCI Gusto, a prestigious fair dedicated to Italian products in Tokyo, with a seminar aimed at chefs, journalists and Food & Beverage professionals.
Tasting at Tokyo College of Sushi and Washoku
September 25th, 2024
One month after the seminar, we came back to taste the dishes prepared by the Tokyo College of Sushi and Washoku students using JOOP EVOOs. The students had one month to craft Japanese recipes that beautifully highlights the unique flavors and properties of their chosen EVOOs!
Seminar at Tokyo College of Sushi and Washoku
August 29th, 2024
A special seminar at the Tokyo College of Sushi and Washoku (Japanese cuisine). Our panel leader, Miciyo Yamada, introduced 15 aspiring sushi chefs to the production, benefits, and applications of extra virgin olive oil (EVOO).
JOOP OPEN DAY
JULY 17th 2024
In JOOP Open Day 2024, we displayed all Gold Prize and above winning EVOOs from JOOP 2024. Almost 100 Japanese importers had the opportunity to taste and discover the best oils of the competition. By scanning a QR code corresponding to each bottle, they were also able to obtain all the information related to the oil and to the producer.
SEMINAR FOR CREATE DINING
JULY 18th, 2024
The participants of this seminar were chefs and store managers of different restaurants in Tokyo, ranging from Japanese cuisine to Chinese, from Italian cuisine to Singaporean. Through tastings and a very detailed presentation, our JOOP Juror Mariko Shimada explained to them the correct use and health benefits of EVOO.
JOOP 2024 AWARD CEREMONY
JUNE 7th, 2024
We announced the winners of JOOP 2024 in the iconic Tokyo Tower, 150m above Tokyo, in front of Japanese media representatives, importers, and the Ambassadors of many of the participating countries! The event could be followed Live on our Instagram page. After the ceremony, the importers had the opportunity to taste a selection of the winning EVOOs.
Seminar at Hattori Nutrition College
JULY 1st, 2023
JOOP took part in a seminar about the marriage between food and EVOO, held by the prestigious Hattori Nutrition College. Participants had the chance to taste and discover some of JOOP 2023’s winning EVOOs!
JOOP DAY
APRIL 7th, 2023
On the occasion of the 11th Award Ceremony, JOOP held a one-day event with seminars, tastings, EVOO-food matchings, and the possibility to purchase the best oils of JOOP 2022.
JOOP TASTING
APRIL 3rd – 6th, 2023
With 538 participating EVOOs, it was an intense week of tasting for our 9 Panelists!
TOKYO GIFT SHOW
FEBRUARY 17th, 2023
The winning oils of the JAPAN DESIGN AWARD 2022 have been presented to buyers at the Tokyo Gift Show, the largest Japanese trade show for gifting.
JOOP OPEN DAY
JUNE 30th, 2022
Display and guided tasting of the Best of Country, Best in Class, and Gold winners of 2022 to F&B importers, distributors, Chefs, and media (50 visitors).
FOODEX TRADE SHOW
MARCH 10th, 2022
Display and tasting to F&B importers and distributors of the 2022 winning Italian oils at the FOODEX Trade Show with a dedicated booth within the Italian Pavilion.
EDUCATIONAL PROGRAM 2022
Seminars and masterclasses targeting future chefs to be at some of Japan’s top culinary schools: Hattori Culinary School (Oct 7th, Nov 18th 2022), Tokyo Culinary and Confectionery Arts Academy (October 31st, 2022)
MEDIET JAPAN 2022
A selection of the winners of 2022 has been featured in the second edition of MeDiet Japan by celebrity chefs Daniele Rossi and Chef Ropia. MeDiet Japan is a yearly roundtable on the Mediterranean Diet and a Healthy Lifestyle featuring international experts from the medical, ho.re.ca, scientific and sport world. www.mediet.jp
ITALIA, AMORE MIO!
EVOO promotional corner at the biggest Italian Festival in Japan “Italia, Amore Mio!” (50k visitors) featuring talk shows from the stage, cooking shows, and presentations over two days.
