PROMOTIONAL ACTIVITIES
With tons of promotional events organized every year, we make sure that awarded EVOO get the right exposure in the Japanese market. Winners have their oils featured in some of the most renowned B2B and B2C events.
2024 EVENTS
JOOP 2024 AWARD CEREMONY
JUNE 7th, 2024
We announced the winners of JOOP 2024 in the iconic Tokyo Tower, 150m above Tokyo, in front of Japanese media representatives, importers, and the Ambassadors of many of the participating countries! The event could be followed Live on our Instagram page. After the ceremony, the importers had the opportunity to taste a selection of the winning EVOOs.
SEMINAR FOR CREATE DINING
JULY 18th, 2024
The participants of this seminar were chefs and store managers of different restaurants in Tokyo, ranging from Japanese cuisine to Chinese, from Italian cuisine to Singaporean. Through tastings and a very detailed presentation, our JOOP Juror Mariko Shimada explained to them the correct use and health benefits of EVOO.
JOOP OPEN DAY
JULY 17th 2024
In JOOP Open Day 2024, we displayed all Gold Prize and above winning EVOOs from JOOP 2024. Almost 100 Japanese importers had the opportunity to taste and discover the best oils of the competition. By scanning a QR code corresponding to each bottle, they were also able to obtain all the information related to the oil and to the producer.
STAY UP TO DATE WITH OUR LATEST PROMOTIONAL ACTIVITIES!
PAST EVENTS
Seminar at Hattori Nutrition College
JULY 1st, 2023
JOOP took part in a seminar about the marriage between food and EVOO, held by the prestigious Hattori Nutrition College. Participants had the chance to taste and discover some of JOOP 2023’s winning EVOOs!
JOOP DAY
APRIL 7th, 2023
On the occasion of the 11th Award Ceremony, JOOP held a one-day event with seminars, tastings, EVOO-food matchings, and the possibility to purchase the best oils of JOOP 2022.
JOOP TASTING
APRIL 3rd – 6th, 2023
With 538 participating EVOOs, it was an intense week of tasting for our 9 Panelists!
TOKYO GIFT SHOW
FEBRUARY 17th, 2023
The winning oils of the JAPAN DESIGN AWARD 2022 have been presented to buyers at the Tokyo Gift Show, the largest Japanese trade show for gifting.
JOOP OPEN DAY
JUNE 30th, 2022
Display and guided tasting of the Best of Country, Best in Class, and Gold winners of 2022 to F&B importers, distributors, Chefs, and media (50 visitors).
FOODEX TRADE SHOW
MARCH 10th, 2022
Display and tasting to F&B importers and distributors of the 2022 winning Italian oils at the FOODEX Trade Show with a dedicated booth within the Italian Pavilion.
EDUCATIONAL PROGRAM 2022
Seminars and masterclasses targeting future chefs to be at some of Japan’s top culinary schools: Hattori Culinary School (Oct 7th, Nov 18th 2022), Tokyo Culinary and Confectionery Arts Academy (October 31st, 2022)
MEDIET JAPAN 2022
A selection of the winners of 2022 has been featured in the second edition of MeDiet Japan by celebrity chefs Daniele Rossi and Chef Ropia. MeDiet Japan is a yearly roundtable on the Mediterranean Diet and a Healthy Lifestyle featuring international experts from the medical, ho.re.ca, scientific and sport world. www.mediet.jp
ITALIA, AMORE MIO!
EVOO promotional corner at the biggest Italian Festival in Japan “Italia, Amore Mio!” (50k visitors) featuring talk shows from the stage, cooking shows, and presentations over two days.
