When it comes to olive oil, we only aim for the best. JOOP is synonymous with excellence and fairness, granted by an internationally recognized panel of jurors. Participating oils are selected based on blind tasting procedures and in full accordance with the EU regulations.
REGISTRATION WILL OPEN SOON
The 5th edition of JOOP Japan Olive Oil Prize was held on April 2-6, 2017, in the ICCJ office in Tokyo. In a course of 5 days, a panel of judges chose the winners through a blind tasting.
The initiative, promotion and celebration of olive oil, was structured in two main parts:
Professional Seminars, where participants have had the chance to deepen their knowledge on olive oil production areas, processes and history, was held on April 4th.
The announcement of winners, took place during the final event of Japan Olive Oil Prize (JOOP) on April 6th at Two Rooms Grill | Bar in Omotesando.
Five among the world top certified sensorial experts from different countries announced the winners of the 2017 edition of JOOP, before holding a tasting demonstration on how to distinguish a defective olive oil from a high quality one and combine them within everyday dishes. A fresh “olive oil based lunch”, garnished with the winning oils followed.
Please visit the link below for Award Ceremony & Reception Party!