WHAT IS JOOP?
Japan Olive Oil Prize is an international contest based in Tokyo, Japan that aims at promoting quality extra-virgin olive oils of all origins.
Since its establishment in 2013, JOOP has been strongly committed to helping producers of high-quality EVOO get exposed to potential commercial partners in Japan, while at the same time educating Japanese consumers on how to choose a product of quality versus a commercial product. We are proud that JOOP has grown to be recognized as the most professional EVOO competition in Japan, which is the leading country in Asia for the consumption of EVOO.
JOOP is the best tool to promote your EVOO and brand in the Japanese market.
WINNERS PHOTOGALLERY
OUR VALUES
QUALITY
When it comes to olive oil, we do not compromise and only aim for the best. Our board of jurors comprises some of the most qualified experts in the world, and our educational and promotional activities involve top-notch guests, influencers, and the most prestigious media in the field. We constantly make sure that JOOP is synonymous with excellence and reliability.
FAIRNESS
Our board of jurors from seven different countries guarantees a fair and unbiased evaluation of the participating EVOOs. The oils are selected based on blind tasting procedures in full accordance with EU regulations.
INNOVATION
At JOOP we always strive for new ideas. The Japanese consumer is known to be extremely sophisticated and demanding when it comes to details and the aesthetics of the product. That inspired us to launch in 2020 the JOOP Design Award: an exclusive contest where the design, from the logo to the packaging of the bottles, is the protagonist.
OUR MISSION
Our mission is to make sure that the efforts of genuinely passionate and proudly committed producers of high-quality EVOO are rewarded by being correctly introduced in the Japanese market, both at import and distribution levels. At the same time, we are fully committed to educating the Japanese consumer through masterclasses, seminars, and promotional events all year round.
THE NUMBERS OF JOOP 2025
EVOO
Participating Countries
Articles
promotional activities planned
5 REASONS TO PARTICIPATE IN JOOP
WHAT JOOP WINNERS GET
DIGITAL STICKER
CERTIFICATE (BEST IN CLASS, GOLD, SILVER)
PROMOTIONAL ACTIVITIES
TRADE SHOWS AND FAIRS
INTRODUCTION TO IMPORTERS
JOOP 2026 JURORS
OUR TOP-NOTCH PROFESSIONALS FROM 8 COUNTRIES
Antonio G. Lauro
EVOO Consultant, Journalist, International Panel Leader (EVO IOOC Italy, NYWorld, Anatolian IOOC, JOOP Prize, TerraOlivo)
Fernando Martinez Roman
International Panel Leader, Experimental Oil Mill Manager, Instituto de la Grasa, Seville, Spain
Miciyo Yamada
International Panel Leader (NYIOOC, SOL d’ORO, Olio Terra di Cicerone, AIPO d’ARGENTO, EVOOIC, Terra Olivo, Anatolian), Journalist, MIPAAF Official Olive Oil Taster
Birsen Can
Certified Panel Leader From IOC , MSc Olive Oil Chemistry and Technology
Marcelo Scofano
Expert Olive Oil Taster, Gastronomy and Olive Oil Consultant in Rio de Janeiro, Brasil
Na Xie
International EVOO Competition Panel Member, Olive Oil Consultant
Hiromi Nakamura
International EVOO Competition Panel Member, Olive Oil Consultant
Mariko Shimada
Olive Oil Sommelier | Course Director (AISO certification), Founder & Owner of Specialty Olive Oil Boutique (Store)
Sonda Laroussi
Co-Founder and CEO of FUDS – The Farmers’ Unions for Development and Sustainability, Founder and Panel Leader of Olea Conseils
Hideaki Shibata
Panel Leader for Sensory Evaluation (IOC Certified), Kagawa Prefectural Agricultural Experiment Station, Shodoshima Olive Research Institute
Anita Zachou
Agricultural Engineer, Expert Olive Oil Taster & Quality Consultant
Tomiko Tanaka
Olive Oil Expert and Consultant, ArigatOlivo Founder, International EVOO Competition Panel Member