WHAT IS JOOP?

Japan Olive Oil Prize is an international contest based in Tokyo, Japan that aims at promoting quality extra-virgin olive oils of all origins.

Since its establishment in 2013, JOOP has been strongly committed to helping producers of high-quality EVOO get exposed to potential commercial partners in Japan, while at the same time educating Japanese consumers on how to choose a product of quality versus a commercial product. We are proud that JOOP has grown to be recognized as the most professional EVOO competition in Japan, which is the leading country in Asia for the consumption of EVOO.

OUR VALUES

QUALITY

When it comes to olive oil, we do not compromise and only aim for the best. Our board of jurors comprises some of the most qualified experts in the world, and our educational and promotional activities involve top-notch guests, influencers, and the most prestigious media in the field. We constantly make sure that JOOP is synonymous with excellence and reliability.

FAIRNESS

Our board of jurors from seven different countries guarantees a fair and unbiased evaluation of the participating EVOOs. The oils are selected based on blind tasting procedures in full accordance with EU regulations.

INNOVATION

At JOOP we always strive for new ideas. The Japanese consumer is known to be extremely sophisticated and demanding when it comes to details and the aesthetics of the product. That inspired us to launch in 2020 the JOOP Design Award: an exclusive contest where the design, from the logo to the packaging of the bottles, is the protagonist.

OUR MISSION

Our mission is to make sure that the efforts of genuinely passionate and proudly committed producers of high-quality EVOO are rewarded by being correctly introduced in the Japanese market, both at import and distribution levels. At the same time, we are fully committed to educating the Japanese consumer through masterclasses, seminars, and promotional events all year round.